This book has to be the most engrossing out of the few non-fiction that I have ever read.The book is so wonderfully crafted that you just can't help but keep your eyes glued to the pages.Who would have ever thought that reading about human habits could be so interesting after all..? Charles Duhigg amazes us by documenting the umpteen ways in which habits influence our lives. Before I read this book- All I knew about habits was that - at times it would be good and every so often it would be bad. For me, waking up early, regular study and completing assignments on time was reckoned as "good habits". And bad habits included biting your nails, picking your nose in public or sucking your thumb.All my life I couldn't possibly think of any other "habits" let alone the clout they had in our lives.The author has compiled several enthralling stories and scientific discoveries from lives of ordinary people to to revolting communities, lucrative bureaucrats and successful companies who have made the most by understanding the power of habits.Scientists have explained the working of habits as a loop- comprising of cue, routine and reward.They have also explained with cutting-edge research on how we can cultivate new habits and change old ones
The book focuses on the tactics used by thriving companies on utilizing the habits of their customers. You will be amazed to see how they take advantage of us without our knowing.This bestseller is a must read for all entrepreneurs and businessmen. So, dear readers, the next time you get a coupon from your local supermarket with exciting offers on unscented lotions, baby cradles or cribs and diapers, don't shrug it off thinking of it as a mere coincidence, beware, they would have actually known about or predicted the presence of a pregnant lady in your house! (If you have any in the house.Duh!)And soon they will be sending you coupons for things you want before you even know you want them!
The writer also contemplates on the strategies used by various companies like Starbucks, Target,P&G, Pepsodent etc to shop from them more often.
And in the last section of the book, they tell us about the habits of societies and throws light into the incidents relating to the Montgomery bus boycott, which was started by a small action by Rosa Parks and that eventually led the Black people to start the civil rights movement.
And finally, most importantly, the author guides us to apply the idea and use the power of habits to change our lives.This book is a must read and I guarantee that you can bring about a positive change in your life.And guess what? I have changed even before I finished this book. After several unsuccessful attempts, I have triumphed..!!! Thanks to the "Cue-Routine-Reward" technique- I have done it... which is..um..... er... wake up at 7'O clock and do some exercises.But it doesn't end with that, (I hope it doesn't..!) for I have promised myself that I will change for good.






